Institucionalna komunikacija redovničkih zajednica putem mrežnih stranica – analiza hrvatskoga govornog područja

Hana Kilijan - Izvorni znanstveni članak
Suzana Peran 

Institutional Communication of Communities of Consecrated Life Through Websites: An Analysis of the Croatian-Speaking Context

Sažetak
Polazeći od spoznaje da je Katolička Crkva kroz povijest prihvaćala komunikacijske tehnologije u evangelizaciji i pastoralnom djelovanju, kao i od Castellsove teorije o umreženome društvu i činjenice da su digitalni mediji dio okruženja u kojemu redovničke zajednice žive, u radu se istražuje prisutnost zajednica posvećenog života u digitalnome prostoru. U istraživanju se polazi od pretpostavke da su redovničke zajednice hrvatskoga govornog područja prepoznale važnost mrežnih stranica kao alata za komuniciranje svoga redovničkoga identiteta i karizme zajednice javnosti. Pri tome se mrežne stranice shvaćaju kao sredstvo institucionalne komunikacije i mjesto za prenošenje poruke o redovničkome načinu života u društvu u kojemu se i informacije o vjeri i duhovnosti traže u online prostoru. U dva vala provedenoga istraživanja, koristeći metodu analize sadržaja, propituje se brojnost službenih mrežnih stranica redovničkih zajednica, razlike u online nazočnosti između muških i ženskih zajednica te način komuniciranja redovničkoga identiteta. Zaključno se interpretiraju nalazi istraživanja s posebnim naglaskom na informativnu i formativnu ulogu te funkcionalnost i interaktivnost redovničkih mrežnih stranica.

Abstract
Starting from the perspective that the Catholic Church has historically embraced communication technologies in its evangelizing and pastoral mission, and based on Castells’ theory of the networked society, as well as the fact that digital media are part of the environment in which religious communities live, this paper explores the presence of Croatian male and female communities of consecrated life in the digital media sphere. Employing content analysis, the study aims to examine the websites of communities of consecrated life in the Croatian-speaking context. In this context, official websites are understood as tools of institutional communication and as channels for transmitting the values and identity of religious life to a digitally-oriented public, where information about faith and spirituality is increasingly accessed online. The underlying assumption is that these communities have recognized the significance of websites as instruments for mediating their religious identity and the charism of the community to the wider public. The research further investigates the number of official websites maintained by communities of consecrated life, the potential differences in online presence between male and female communities, and the types of content employed to communicate their mission and religious identity. The paper concludes by interpreting the findings with particular attention to the informative and formative functions of these websites, as well as to their degree of interactivity.